Audience Survey

To determine what I should include and focus on in my magazine's font cover, contents page and double page spread I created a survey with the website 'SurveyMonkey' (website link: http://www.surveymonkey.com/). I used this method so that I would be able to instantly distribute it to many people virtually, thus saving time and paper by doing so as well being able to reach a far larger amount of people than I would have been able to by going around and doing it physically. The reason I created the survey was to give me an insight into various properties of an audience. The questions asked were:

1) What is your gender?

Male
Female

2) How old are you?

0-12

13-20

21-30

31-40

41+

3) How often do you buy music magazines?

Never

Very rarely (once or twice a year)

Occasionally (monthly)

Often (weekly)

4) How much would you spent on a music magazine?

Nothing

£0.01 - £1.00

£1.01 - £2.00

£2.01 - £3.00

£3.01+

5) Do you ever read music magazines via computer or mobile phone?

No

Yes

6) Do you ever listen to electronic music?

Yes
No

7) What is your favourite genre of electronic music?

Dubstep

EDM

Trance

Drum and Bass
Electro

Speedcore

I do not listen to electronic music

The reason these were asked was so that I would be able to craft my magazine to better suit the audience and their desires, as well as identifying whether or not I should include some features such as a website link and allow me to make small changes like changing the sale price.

Here is screenshot of the survey that I sent out:

After sending out my survey (I mostly sent it to people I have listed as 'friends' on Facebook, and to people I have added in my email contact list) until I had thirty responses I was left with these results (number of results in brackets):

1) What is your gender?

Male (18 males)
Female (12 females)

2) How old are you?

0-12 (0)

13-20 (27)

21-30 (2)

31-40 (0)

41+ (1)

3) How often do you buy music magazines?

Never (5)

Very rarely (once or twice a year) (11)

Occasionally (monthly) (8)

Often (weekly) (6)

4) How much would you spent on a music magazine?

Nothing (3)

£0.01 - £1.00 (7)

£1.01 - £2.00 (14)

£2.01 - £3.00 (6)

£3.01+ (0)

5) Do you ever read music magazines via computer or mobile phone?

No (19)

Yes (11)

6) Do you ever listen to electronic music?

Yes (21)
No (9)

7) What is your favourite genre of electronic music?

Dubstep (4)

EDM (8)

Trance (1)

Drum and Bass (6)
Electro (2)

Speedcore (0)

I do not listen to electronic music (9)

These results most importantly show that I should price my magazine between £1.01 and £2.00 (I shall probably set its price to £1.99), that I should add a website link and that the main focus of my magazine should be on the EDM genre of music.